https://yasminkeil.com/intro 2026-05-26T10:21:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/B2244031733345877364820426959452/2025-02-25-00325.jpg Hello, my name is Yasmin. But because I’m cool and creative, you can call me Yaz ¯\(ツ)/¯ https://freight.cargo.site/t/original/i/K2955590235715801926473982965489/yaz-SCROLL.png Hello, my name is Yasmin. But because I’m cool and creative, you can call me Yaz ¯\(ツ)/¯ https://yasminkeil.com/nike-ntk 2026-05-22T12:26:00+00:00 always 0.5 https://freight.cargo.site/t/original/i/E2242537114499758362650545564252/Untitled-5-1-dragged.jpg Nike NTK Kit Unveil Client: Nike Agency: Alien Baby Director: Gabriel Moses My Role: Creative https://freight.cargo.site/t/original/i/U2949153367079022556753517115121/Screenshot-2026-05-22-at-10.20.42.png Nike NTK Kit Unveil Client: Nike Agency: Alien Baby Director: Gabriel Moses My Role: Creative https://freight.cargo.site/t/original/i/A2949155070396030090872384681713/Screenshot-2026-05-22-at-10.23.23.png Brought to life by Gabriel Moses, we elevated this messagethe top of the Home of Football.to the highest stage possible - https://freight.cargo.site/t/original/i/P2949155070469817067167222888177/Screenshot-2026-05-22-at-10.22.57.png A conversation of hope for victory in the face of historic near misses. https://freight.cargo.site/t/original/i/Z2949155070451370323093513336561/Screenshot-2026-05-22-at-10.22.42.png An award winning spot unveiling the England Squad’s kit for the 2026 World Cup. https://freight.cargo.site/t/original/i/N2949159035376094782150828127985/Screenshot-2026-05-22-at-10.23.05.png the top of the Home of Football. https://freight.cargo.site/t/original/i/Z2949171919098664694965544187633/NIKE NTK Kit Unveil https://yasminkeil.com/nike-hyrox 2026-05-22T12:26:00+00:00 always 0.5 https://freight.cargo.site/t/original/i/L2243999485928479326499703171676/Untitled-1-dragged-3.jpg Nike HYROX London Client: Nike Agency: Alien Baby My Role: Creative https://freight.cargo.site/t/original/i/P2949177026559376847371357419249/Screenshot-2026-05-17-at-17.46.37.png Nike HYROX London Client: Nike Agency: Alien Baby My Role: Creative https://freight.cargo.site/t/original/i/L2949179194420740389717863331569/ChatGPT-Image-May-19--2026--09_19_50-AM.png <column-unit slot="1" span="7">On this project, operated like our hybrid athletes, flexing between creative, copy writing and design. Developing concepts, writing lines and working on art direction, layout and typesetting. </column-unit> https://freight.cargo.site/t/original/i/C2949179699972208473801834919665/Screenshot-2026-05-17-at-17.42.07.png Station takeover. https://freight.cargo.site/t/original/i/N2949180997553080106679114692337/Screenshot-2026-05-17-at-17.47.29.png Tight crops showing the agony and the ecstacy of pushing yourself to the limits. https://freight.cargo.site/t/original/i/F2949186642810168984013195736817/videoplayback-1.gif Special build outside Custom House station. https://freight.cargo.site/t/original/i/B2949187128531387188859399337713/videoplayback_1.gif A guerilla OHH takeover outside London’s HYROX event where Puma is the title sponsor. https://freight.cargo.site/t/original/i/A2949191915387687340193205483249/ANIMATION-1.gif A nuanced tone of voice that truly understands this athlete. Where Nike’s competitors dominate the space, we cut through by ensuring our audience felt truly heard. https://yasminkeil.com/baller-league-rfc 2026-05-22T12:26:01+00:00 always 0.5 https://freight.cargo.site/t/original/i/M2233236549147741585577699256924/2025-02-25-0029.jpg <column-unit slot="0" span="2">RUKKAS FC Client: Baller League Agency: Alien Baby </column-unit><column-unit slot="1" span="7"></column-unit>My Role: Design & Creative https://freight.cargo.site/t/original/i/E2949199474789621770072619513585/Portfolio-01.gif <column-unit slot="0" span="2">RUKKAS FC Client: Baller League Agency: Alien Baby </column-unit><column-unit slot="1" span="7"></column-unit>My Role: Design & Creative https://freight.cargo.site/t/original/i/W2949200425774619002021133973233/Screenshot-2026-05-22-at-11.07.49.png I designed the brand world from one simple idea: cause a ruckus to the Rukkas.This informed every creative decision from the crest, kit and social media collatorol. All designed and delivered in five days. https://freight.cargo.site/t/original/i/W2949201207436952381389674149617/Screenshot-2026-05-22-at-11.08.27.png https://freight.cargo.site/t/original/i/C2949201207455399125463383701233/Screenshot-2026-05-22-at-11.08.10.png Not only did I create a visual world that encapsulated the Rukkas spirit, I also designed a team mascot, inspired by a small character sketch Idris included with the original brief. https://freight.cargo.site/t/original/i/D2949204307227826527542727702257/s-blob-v1-IMAGE-AxOSe1VKDHo.jpg Creative on the team’s launch film. https://freight.cargo.site/t/original/i/F2949210180117737274452675688177/Screenshot-2026-05-22-at-11.15.27.png Lead designer and creative for Idris Elba and Dean Forbes’ new Baller League team, Rukkas FC. https://freight.cargo.site/t/original/i/R2949211701310040568837140150001/Screenshot-2026-05-22-at-11.15.18.png BL Season 2 | Rukkas FC Kit https://yasminkeil.com/intd 2026-05-22T12:26:03+00:00 always 0.5 https://freight.cargo.site/t/original/i/M2233236549147741585577699256924/2025-02-25-0029.jpg It’s Not That Deep Client: Lambeth Council Agency: YCUK My Role: Creative Director, Designer, Photographer, Strategist https://freight.cargo.site/t/original/i/K2949229475393591630569956472561/Screenshot-2026-05-22-at-11.34.00.png It’s Not That Deep Client: Lambeth Council Agency: YCUK My Role: Creative Director, Designer, Photographer, Strategist https://freight.cargo.site/t/original/i/T2949230093045923450586873231089/IMG_3653-2.jpg Working with a community of young women affected by the issue, we created our campaign alongside them. Through workshops, creative education and professional practitioners there to support our community, we developed a truly authentic tone of voice. https://freight.cargo.site/t/original/i/N2949230093009029962439454127857/IMG_3651-2.jpg <a href="https://ycuk.org/" target="_blank">YCUK</a> (an non profit founded by myself and former youth worker/business partner Christoff Taylor) were tasked with creating a youth targeted, social impact campaign that tackles Violence Against Women and Girls (VAWG). https://freight.cargo.site/t/original/i/O2949230358623697879783287846641/Screenshot-2026-05-18-at-17.09.18.png We delivered an OOH and digital campaign, including a 10 min short & BTS documentary capturing the process. Most importantly, we created a microsite that centralised all VAWG resources in Lambeth. https://freight.cargo.site/t/original/i/K2949233755093556963407060039409/Going Deeper - The Making of It's Not That Deep Campaign https://freight.cargo.site/t/original/i/U2949243938065220532553743103729/Screenshot-2026-05-18-at-17.14.43.png This cocreation process directly challenged how groups are traditionally engaged with by agencies who tend to use tick box forms and focus groups as the extent of their research. YCUK flips that process on it’s head, making target audiences active participants in the creative process. https://yasminkeil.com/jazzfest 2026-05-22T12:26:03+00:00 always 0.5 https://freight.cargo.site/t/original/i/M2233236549147741585577699256924/2025-02-25-0029.jpg Jazzfest Conceptual Design Project https://freight.cargo.site/t/original/i/U2949250596085452544689626969841/Screenshot-2026-05-19-at-22.44.49.gif As a jazz fan, a dream of mine is going to the New Orleans Jazz & Heritage Festival. Maybe one day *sigh*. https://freight.cargo.site/t/original/i/V2949250596067005800615917418225/Screenshot-2026-05-19-at-22.40.11.png In the meantime, I designed a proactive poster series for Jazzfest. Taking the improvised, ever-flowing essence of the genre and translating it to an expressive typographic treatment. No one poster is the same. https://freight.cargo.site/t/original/i/C2949250595974772080247369660145/Cappucino-Space-.png The serif’s irregular form and curve blend into a visual rhythm, capturing the unique way each artist plays interperets the category. https://freight.cargo.site/t/original/i/F2949250596030112312468498314993/ChatGPT-Image-May-20--2026--12_08_42-AM.png Festival Ticket https://freight.cargo.site/t/original/i/Q2949251927885034434298124990193/Screenshot-2026-05-22-at-11.54.09.png Jazzfest Conceptual Design Project https://freight.cargo.site/t/original/i/W2949251927866587690224415438577/Screenshot-2026-05-22-at-11.53.38.png Festival Wristbands https://freight.cargo.site/t/original/i/U2949252784791636890327926208241/Screenshot-2026-05-19-at-22.33.59.png Further typographic experiments. https://yasminkeil.com/images 2026-05-22T12:26:03+00:00 always 0.5 https://freight.cargo.site/t/original/i/M2630998379721613017176984715559/square3.png https://freight.cargo.site/t/original/i/M2949259586327537795924121646833/Screenshot-2026-05-19-at-22.26.22.png https://freight.cargo.site/t/original/i/L2949259586272197563702992991985/IMG_7095.jpg https://freight.cargo.site/t/original/i/V2949259586253750819629283440369/IMG_7094.jpg https://freight.cargo.site/t/original/i/S2949259586364431284071540750065/Screenshot-2026-05-19-at-22.27.13.png https://freight.cargo.site/t/original/i/P2949259586216857331481864337137/IMG_7092.jpg https://freight.cargo.site/t/original/i/P2949259586401324772218959853297/Screenshot-2026-05-19-at-23.00.46.png https://freight.cargo.site/t/original/i/X2949259586087730122965897475825/Artboard-2.png https://freight.cargo.site/t/original/i/Z2949259586179963843334445233905/Gemini_Generated_Image_smf2iqsmf2iqsmf2.png https://freight.cargo.site/t/original/i/G2949259586032389890744768820977/Artboard-1-copy-3.png https://freight.cargo.site/t/original/i/P2949259586382878028145250301681/Screenshot-2026-05-19-at-22.27.44.png https://freight.cargo.site/t/original/i/Q2949259586345984539997831198449/Screenshot-2026-05-19-at-22.26.47.png https://freight.cargo.site/t/original/i/M2949259586235304075555573888753/IMG_7093.jpg https://freight.cargo.site/t/original/i/A2949259586456665004440088508145/Screenshot-2026-05-19-at-23.37.46.png https://freight.cargo.site/t/original/i/F2949259585977049658523640166129/Artboard-1-copy-2.png https://freight.cargo.site/t/original/i/B2949259903777556560391795406577/Screenshot-2026-05-19-at-23.38.48.png https://freight.cargo.site/t/original/i/U2949259903611535863728409442033/Screenshot-2026-05-19-at-23.02.36.png https://freight.cargo.site/t/original/i/N2949259903888237024834052716273/Screenshot-2026-05-20-at-10.27.37.png https://freight.cargo.site/t/original/i/R2949259903666876095949538096881/Screenshot-2026-05-19-at-23.27.25.png https://freight.cargo.site/t/original/i/M2949259903796003304465504958193/Screenshot-2026-05-19-at-23.39.02.png https://freight.cargo.site/t/original/i/P2949259903832896792612924061425/Screenshot-2026-05-20-at-00.03.27.png https://freight.cargo.site/t/original/i/O2949259903574642375580990338801/Screenshot-2026-05-19-at-23.02.27.png https://freight.cargo.site/t/original/i/X2949259903851343536686633613041/Screenshot-2026-05-20-at-00.07.18.png https://freight.cargo.site/t/original/i/K2949259903556195631507280787185/Screenshot-2026-05-19-at-23.02.19.png https://freight.cargo.site/t/original/i/L2949259903814450048539214509809/Screenshot-2026-05-19-at-23.46.39.png https://freight.cargo.site/t/original/i/T2949259903629982607802118993649/Screenshot-2026-05-19-at-23.02.41.png https://freight.cargo.site/t/original/i/N2949259903869790280760343164657/Screenshot-2026-05-20-at-00.09.47.png https://freight.cargo.site/t/original/i/T2949259903685322840023247648497/Screenshot-2026-05-19-at-23.27.31.png https://freight.cargo.site/t/original/i/Z2949259903722216328170666751729/Screenshot-2026-05-19-at-23.28.10.png https://freight.cargo.site/t/original/i/H2949270395437035458994115213041/Screenshot-2026-05-22-at-12.10.53.png https://yasminkeil.com/profile 2026-05-26T10:51:31+00:00 always 0.5 https://freight.cargo.site/t/original/i/B2232315561452512308366566828636/Professor-Georgette-Theyskens.jpg https://freight.cargo.site/t/original/i/X2949281824430920974999881283313/Screenshot-2026-05-22-at-12.21.07.png https://yasminkeil.com/middle-nav 2026-05-22T12:26:02+00:00 always 0.5 https://yasminkeil.com/bottom-nav 2026-05-22T12:29:14+00:00 always 0.5 https://yasminkeil.com/top-nav-(mobile) 2026-05-22T12:26:03+00:00 always 0.5